Introduction:
As different parts of the world went into lockdown due to the impact of the first global wave of coronavirus gyms and fitness studios all around the globe either shut down or shifted to digital classes. As a result, there was a sudden boost in the download of fitness apps globally.
It is the best time to form an LLC and enjoy the benefits of having a fitness app. This article will inspect the landscape of the fitness app market, consider the drivers for market growth, and some vital statistics about the current scenario.
What is a fitness app?
A fitness app is a mobile application that can be downloaded on any device and used to pursue fitness. Fitness apps have a lot of functionality; they can be used to define and achieve fitness goals, curate workout routines, keep track of one’s caloric intake, and even share progress on social media to promote a healthy lifestyle. They can bring about a positive change in an individual’s daily life with customized workout plans, gathering the best advice, and nutrition plans. Fitness apps often work alongside wearable devices and integrate the data on the user’s health and third-party devices to make them more easily accessible. These applications use the element of gamification and creating competition among family and friends to motivate the user.
The fitness app market:
Fitness apps have been around the corner for about years now, and they played a significant part in people’s fitness regimes even before the coronavirus outbreak. However, the COVID-19 pandemic has proved to be an excellent impetus for the growth of the fitness app market. With gyms and fitness studios closing down or shifting to virtual sessions due to lockdowns, several people were compelled to pursue their fitness goals from home. The download rates of fitness apps all around the world spiked up by 46%.
Trends of the market:
Wearable technology is the topmost trend in the fitness app market. Other significant trends include the use of gamification to make the fitness schedule exciting and motivating, along with the integration of social media platforms with fitness apps.
Key drivers at the moment:
Apart from the covid situation, there are quite a few drivers who are perpetuating the growth of the fitness app market. These are as follows:
- The significant rise in obesity among the global factors has fuelled the increase in the downloads of fitness apps worldwide.
- Constantly changing modern lifestyles has compelled people to pursue fitness goals effortlessly with the help of fitness apps for sound physical health.
- The increasing number of diseases and health issues has created a concern worldwide, which is reflected in the growing use of fitness apps.
- As mobile phones become available in virtually every corner of the world along with high-speed internet the access to such products and services encourages and propels the growth of fitness apps.
Conclusion:
The COVID-19 pandemic has changed the world in unprecedented ways. It has had a drastic effect on the outdoor activities of people all over the world. Thus people are more likely to pursue their fitness goals from the confines of their homes. The exponentially increasing number of smartphone users is a positive factor that can heavily contribute to the development of the fitness app industry. It is the perfect time to form an LLC and explore the business as the global fitness app market thrives.
